Q. Cross - selling means -.
1 Selling to Red Cross members
2 Selling to Blue Cross members
3 Selling across countries
4 Selling other products to existing customers
Ans: 4
Q. Bank assurance means -.
1 Assurance given by banks to Loanees
2 Assurance to bank with one bank
3 Assurance to repay loans
4 Selling insurance products through banks
Ans: 4
Q. The Target Group for Credit Cards is -.
1 All Card holders
2 All existing borrowers
3 Individuals with taxable income
4 All of these
Ans: 4
Q. A `Target Group' in Marketing means -.
1 To whom the sales should be directed
2 A Group of Sellers
3 A Group of Buyers
4 A Group of Products
Ans: 1
Q. Value-added services means -.
1 Giving full value for money
2 Better value for higher price
3 Costlier service
4 Additional service
Ans: 4
Q. `Benchamark' means -.
1 Products lined up on a bench
2 Salesmen sitting on a bench
3 Set standards
4 Mark on a bench
Ans: 3
Q. A DSA means -.
1 Directly Selling Authority
2 Directly Selling Agent
3 Direct Selling Authority
4 Direct Selling Agent
Ans: 4
Q. A `Call Centre' is -.
1 A place where Salesmen meet every day
2 A Training Centre
3 A Back Office set up where customer queries are answered
4 Customers' meeting place
Ans: 3
Q. A `Call' means -.
1 A Profession
2 Teletalk
3 Calling on a Prospect
4 A Call Centre
Ans: 3
Q. Internal Marketing means -.
1 Selling to onself
2 Selling of samples
3 Selling to the employees
4 Selling to foreign markets
Ans: 3
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