Marketing Aptitude Knowledge

Q. ‘Definitely Male’ this advertisement line is for which Motor Cycle?
1 Hero Honda
2 TVS
3 Bajaj
4 LML
Ans: 3

Q. Delivery channels other than Bank counters are .......
1 ATM's
2 Internet Banking
3 Tele Banking
4 All of these
Ans: 4

Q. Marketing is best suited in .....
1 Buyers' market
2 Sellers' market
3 Internal marketing
4 Direct marketing
Ans: 1

Q. Customer's Relationship with the Bank is influenced by .....
1 Customers' attitudes
2 Attitudes of Bank staff
3 Interest rates of the Bank
4 Attitudes of salespersons
Ans: 2

Q. Marketing is Find the wrong option .....
1 an ancient concept
2 a modern need
3 a continuous affair
4 a term effort
Ans: 1

Q. Indirect Marketing means ......
1 Marketing by non-sales persons
2 Market Survey
3 Market Research
4 Advertisements
Ans: 4

Q. Direct Marketing means .......
1 Face-to-face marketing
2 Melas
3 Seminars
4 Indoor marketing
Ans: 1

Q. Effective Bank Marketing requires .....
1 proper pricing
2 customised products
3 simple procedures
4 All of these
Ans: 4

Q. Selling is a function undertaken by .....
1 All the sales persons
2 All the employees
3 Entire organization
4 Outsourced agencies
Ans: 1

Q. One of the following is not a sales activity. Find the same.
1 Identifying leads
2 Making a call
3 Negotiation
4 After-sales service
Ans: 4

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